YOU ARE MORE THAN JUST YOUR DATA

A single data profile based on age, gender, race, location and net worth describes both the Prince of Wales and Ozzy Osbourne. 

Investec believes that clients are so much more than their data suggests. We needed to demonstrate the idea that data can’t tell your whole story in a relevant and authentic way, highlighting the shortfalls of defining people by their data alone.

So we didn’t launch a campaign

We launched a conversation

ARE YOU MORE THAN YOUR DATA?

A 60 second emotive brand film answered the question "are you more than your data?" But behind the film sat a wealth of research, strategy and thinking. To start the conversation and lead people into this world of data, we launched a series of thought provoking content pieces. 

WE PRESENTED PEOPLE WITH THEIR DATA PROFILES

WE PRESENTED PEOPLE WITH THEIR DATA PROFILES

ARE YOU MORE THAN YOUR DATA?

Before the 60 second brand film was launched, we kickstarted the conversation with three unbranded interviews featuring three out-of-the-ordinary individuals who were handed their data profiles for the first time on camera.

Their unscripted responses demonstrated how data describes what you are, but not who you are.

WE CO-CREATED A SHORT DOCUMENTARY ON DATA

WE CO-CREATED A SHORT DOCUMENTARY ON DATA

BEHIND THE DATA

Together with renowned data specialists, who’ve worked as futurists, authors and consultants to the likes of the FBI and IBM.

The documentary offers an unbiased view of the value as well as
limitations of data, and its impact on our relationships—with each other and with the companies who use our data.